{"title":"Best Seller","description":"","products":[{"product_id":"magar-of-sundarbans-black-embroidery-relaxed-fit-cotton-t-shirt","title":"Magar of Sundarbans","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDeep in the Sundarbans, where saltwater rivers meet tangled forests, lives the Magar, India’s oldest predator, unchanged for millennia. This artwork reimagines the Indian crocodile not in battle, but at ease. Seated atop a rock, playing the sitar, puffing a cigar. Majestic, unbothered, and utterly sovereign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is India’s wild pride. \u003c\/span\u003e\u003cspan\u003eMagar of Sundarbans\u003c\/span\u003e\u003cspan\u003e is a tribute to the fierce individuality and unapologetic confidence that have long been part of India’s soul. In a world rushing to tame identity, this piece reminds you of the unapologetic nature of India’s might. Carry your identity like that of the Magar, bold, relaxed, and deeply rooted.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCreated using \u003c\/span\u003e\u003cspan\u003eTatami-style embroidery\u003c\/span\u003e\u003cspan\u003e, this piece brings the Magar to life with \u003c\/span\u003e\u003cspan\u003eover 2.25 lakh stitches\u003c\/span\u003e\u003cspan\u003e, capturing the power and poetry of a being at peace with its strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe front features the \u003c\/span\u003e\u003cspan\u003eembroidered Tiger face logo\u003c\/span\u003e\u003cspan\u003e of Project Indus on the chest. A \u003c\/span\u003e\u003cspan\u003ebranded cloth patch\u003c\/span\u003e\u003cspan\u003e on the bottom left subtly marks the house's signature.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom sitars to saltwater, from stillness to strength, this T-shirt weaves the story of an India that owns its power with grace. Wear it as a reminder: heritage isn’t quiet. It just doesn’t need to shout.\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51950578598163,"sku":"","price":3525.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51950578630931,"sku":"","price":3525.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51950578663699,"sku":"","price":3525.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51950578696467,"sku":"","price":3525.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51950578729235,"sku":"","price":3525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/ZHP_2704.jpg?v=1775944971"},{"product_id":"the-last-gaze-of-mayur-black-embroidery-relaxed-fit-cotton-t-shirt","title":"The Last Gaze of Mayur","description":"\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003e280 GSM | 100% Cotton French Terry | 1.4 Lakh Stitches\u003c\/strong\u003e\u003c\/h3\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e📏 Fit \u0026amp; Model Info\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eModel height: 6'2\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWearing size: XL\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eChest: 37\" | Waist: 30\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe fit is structured yet relaxed, designed to flow effortlessly with your style.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn the stillness of the Thar desert, a lone Indian peafowl gazes at the setting sun. But this beautiful moment carries a deeper truth. The national bird of India is slowly disappearing from its native home, the Thar, due to poaching, shrinking habitats, and rising climate stress.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe Last Gaze of Mayur\u003c\/span\u003e\u003cspan\u003e is more than embroidery. It's a reminder. A call to protect what is silently fading away.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe artwork on the back is crafted using \u003c\/span\u003e\u003cspan\u003eKashida\u003c\/span\u003e\u003cspan\u003e-inspired embroidery, a heritage technique from Kashmir known for its bold motifs and storytelling through thread. The artwork contains more than 1.4 lakh stitches. Every detail reflects the grace of the Mayur and the vast silence of the desert sky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, the embroidered Project Indus Tiger face logo sits proudly on the chest. A branded cloth patch on the bottom left completes the piece with a subtle nod to identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear this T-shirt to spark a conversation. Let it speak for the Mayur and for the desert it calls home. Let fashion carry a cause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51950624702739,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51950624735507,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51950624768275,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51950624801043,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51950624833811,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/LGM_5.jpg?v=1750445316"},{"product_id":"traditional-feni-distillery-black-printed-relaxed-fit-cotton-t-shirt","title":"Traditional Feni Distillery","description":"\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003e280 GSM | 100% Cotton French Terry | Digital Print\u003c\/strong\u003e\u003c\/h3\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e📏 Fit \u0026amp; Model Info\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eModel height: 6'2\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWearing size: XL\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eChest: 37\" | Waist: 30\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA structured yet breathable fit, ideal for both relaxed and expressive styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis T-shirt celebrates one of India’s oldest, most unique forms of craftsmanship, traditional Feni making in Goa. The back artwork captures a local distiller at work, using time-honored fermentation techniques passed down through generations. It’s a tribute to the everyday artisans who keep India’s cultural practices alive. Quietly, skillfully, and with pride.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe back features a \u003c\/span\u003e\u003cspan\u003edigitally printed artwork\u003c\/span\u003e\u003cspan\u003e that showcases the traditional Feni distillery of Goa with vibrant detail. On the front, the \u003c\/span\u003e\u003cspan\u003eembroidered Tiger face logo\u003c\/span\u003e\u003cspan\u003e of Project Indus sits on the chest, and a \u003c\/span\u003e\u003cspan\u003ebranded cloth patch\u003c\/span\u003e\u003cspan\u003e is stitched on the bottom left for a refined finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis piece serves as a reminder that India’s heritage isn’t just about monuments; it lives in regional crafts, in local craftsmanship, and in traditions like Feni that continue to thrive from generation to generation without fading in the endless passage of time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51951762440467,"sku":"","price":2635.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51951762473235,"sku":"","price":2635.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51951762506003,"sku":"","price":2635.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51951762538771,"sku":"","price":2635.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51951762571539,"sku":"","price":2635.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/TFD_1.jpg?v=1750490654"},{"product_id":"nomad-of-jaisalmer-black-embroidery-relaxed-fit-cotton-t-shirt","title":"Nomad of Jaisalmer","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAcross the golden sands of Jaisalmer, generations have walked with the desert, not against it. This artwork captures an age-old sight: a nomad riding his camel under the open sky. But look closer, and it becomes something more.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e It’s a story of timeless culture. Of a man who doesn’t chase time. He carries it. \u003c\/span\u003e\u003cspan\u003eThe Nomad of Jaisalmer \u003c\/span\u003e\u003cspan\u003eis a tribute to the desert wisdom of India. Patient, grounded, timeless, and forever moving forward.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith \u003c\/span\u003e\u003cspan\u003e1.87 lakh stitches\u003c\/span\u003e\u003cspan\u003e, the embroidery blends two traditional techniques, \u003c\/span\u003e\u003cspan\u003eKashida\u003c\/span\u003e\u003cspan\u003e for the flowing nature-inspired motifs and \u003c\/span\u003e\u003cspan\u003eTatami\u003c\/span\u003e\u003cspan\u003e for rich, dense fills that give body to the camel and rider.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe chest bears the \u003c\/span\u003e\u003cspan\u003eembroidered Tiger face logo\u003c\/span\u003e\u003cspan\u003e of Project Indus, and a \u003c\/span\u003e\u003cspan\u003ebranded cloth patch\u003c\/span\u003e\u003cspan\u003e is stitched on the bottom left. Simple, proud, and unmistakably Indic.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndia’s strength has always lived in its timeless culture that adapts without forgetting, that moves without rushing. This T-shirt honours that spirit. Wear it as a reminder: tradition isn’t a destination. It’s a timeless journey\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51951790981395,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51951791014163,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51951791046931,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51951791079699,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51951791112467,"sku":"","price":3385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/NOJ_3.jpg?v=1775944993"},{"product_id":"homecoming-of-bordoisila","title":"Bordoisila: The Homecoming","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Assamese folklore, Bordoisila is the storm goddess of spring. She is remembered as a daughter returning to her mother’s home around Bohag Bihu, the Assamese New Year. But her homecoming is never quiet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe winds rise. The sky darkens. Thunder tears through the air. Before Bordoisila is seen, she is felt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBordoisila: The Homecoming\u003c\/strong\u003e\u003cspan\u003e captures that powerful moment of arrival. She appears with lightning in her hand, her hair swept by the storm, moving through the sky like a force that cannot be contained. Her story turns the storm into something more than weather. It becomes memory, longing, return and renewal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is not a soft homecoming.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eIt is a storm announcing itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe artwork on the back is brought to life through high-density embroidery, using more than \u003c\/span\u003e\u003cspan\u003e1.3 lakh stitches\u003c\/span\u003e\u003cspan\u003e. The design features Bordoisila in motion, wrapped in deep purple and black, surrounded by flashes of white lightning and storm lines.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery detail is designed to carry movement: the flowing hair, the raised hand, the lightning cutting across the composition, and the bold text that declares: \u003c\/span\u003e\u003cstrong\u003eBORDOISILA HAS ARRIVED\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, \u003c\/span\u003e\u003cspan\u003eProject Indus\u003c\/span\u003e\u003cspan\u003e is embroidered at the centre of the chest in purple thread. A branded cloth patch is stitched on the left sleeve, completing the piece with a subtle nod to identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear this T-shirt as a tribute to one of Assam’s powerful folk memories. A story where nature is alive, feminine, fierce and impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBordoisila reminds us that returning to our roots does not always have to be gentle. Sometimes, it comes with thunder. Sometimes, it shakes the air. Sometimes, it arrives like a storm before a new season begins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLet this piece carry the force of Assamese folklore.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eLet it speak of homecoming, memory and renewal.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eLet it announce what cannot be ignored.\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":54417117708563,"sku":null,"price":3385.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":54417117741331,"sku":null,"price":3385.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":54417117774099,"sku":null,"price":3385.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":54417117806867,"sku":null,"price":3385.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":54417117839635,"sku":null,"price":3385.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/Bordoisila_2_Large_cfe448c3-1386-4605-b84f-020c3174616b.jpg?v=1783791120"},{"product_id":"bordoisila-comes-home-copy","title":"Hornbill's WarCry","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Nagaland, the hornbill carries a force far beyond the forest. With its powerful beak, bold colours and commanding presence, the bird became part of Naga visual memory — seen in stories, attire, festivals and symbols of pride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts feathers carried even greater weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Nagaland, the hornbill tail feather, known as \u003c\/span\u003e\u003cspan\u003eOzümi\u003c\/span\u003e\u003cspan\u003e, has traditionally adorned the headgear of warriors. The headgear was earned through presence, courage and command. It marked the man who had proved himself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBefore he spoke, before the weapon moved, before the charge began — the feathers had already announced him.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHornbill's WarCry\u003c\/strong\u003e\u003cspan\u003e begins from that image: a warrior crowned in hornbill-inspired feathers, body lowered, weapon forward, ready to strike. The headgear rises above him like a battle crown, turning the bird’s force into human aggression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe warrior does not pose.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eHe charges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is an Indic story in attack mode — born from the hills of Nagaland, carried through feathers, weapons, memory and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA story of the bird.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eA story of the man.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eA story that arrives with a war cry.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe T-shirt comes in white, allowing the embroidery colours to hit with full force.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, an embroidered hornbill sits on the left side of the chest. The bird is built in bright yellow, black, blue, green, cyan and red threads, giving it a sharp, alert and watchful presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe back carries the full impact: a heavy full-back embroidery of a hornbill warrior in attack stance. His body is low, his weapon is driven forward, and his expression carries raw aggression. The feathered headgear explodes upward and backward, creating a cinematic sense of speed and impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe back artwork uses more than \u003c\/span\u003e\u003cspan\u003e2.3 lakh stitches\u003c\/span\u003e\u003cspan\u003e and 11 colours, building the warrior, weapon, feathers and ground impact through dense threadwork. On the left sleeve, \u003c\/span\u003e\u003cspan\u003eProject Indus\u003c\/span\u003e\u003cspan\u003e is embroidered in black thread, adding a clean brand signature to the white silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom the chest to the back to the sleeve, the piece builds like a reveal — first the bird, then the warrior, then the war-cry.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndic stories carry many forms of power. Some rise from hills, forests, oral memory, traditional attire, weapons, songs and the symbols a man carried on his body.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Hornbill's War Cry\u003c\/span\u003e\u003cspan\u003e brings that force into a modern form. Aggressive, rooted, cinematic and impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear it for the bird that became a symbol.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the feathers that had to be earned.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the man who charges before the world is ready.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLet the war cry rise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":54417262379283,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":54417262412051,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":54417262444819,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":54417262477587,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"XXL","offer_id":54417262510355,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/Warrior_4_Large_bdc9bf6e-b778-40db-849e-02319a100295.jpg?v=1783791121"},{"product_id":"the-stare-of-theyyam","title":"Stare of Theyyam","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTheyyam is one of Keralam’s most intense ritual art forms. A charged performance built through face paint, costume, rhythm, movement and fire. It overwhelms the senses. It fills the space before a word is spoken.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the centre of Theyyam is the face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe stare is sharp. The expression is extreme. The colours are loud. The form is larger than life. Everything about it is designed to hold your attention and refuse softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Stare of Theyyam brings that same visual aggression into the language of Project Indus. The piece carries intensity, power and presence through a face that does not look away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProject Indus draws from that force. Rooted, aggressive, loud and impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is culture at full volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe artwork on the back is crafted using high-density embroidery, with more than 2 lakh stitches. The full-back design features a Theyyam-inspired face in black and gold, surrounded by a blazing red and yellow fire form. The circular ornaments, sharp detailing and flame-like structure create a visual impact that feels fierce, controlled and explosive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, a smaller embroidered Theyyam face sits on the left side of the chest. Rendered in black, white and red, it carries an even more confrontational expression with wide eyes, exposed teeth and a red tongue cutting through the design like a warning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA branded cloth patch is stitched on the sleeve, completing the piece with a Project Indus signature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTogether, the front, back and sleeve details create wearable impact. A signal from the front, full force from the back.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndian stories can be fierce, theatrical and overwhelming. Some are built from fire, rhythm, colour and faces that stare straight through you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat is the side of India this piece carries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Stare of Theyyam channels one of Keralam’s most powerful visual traditions into the Project Indus world. Intense, fearless, rooted and unapologetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear it for the stories that enter before you do.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the art that refuses to whisper.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the stare that does not break.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFace the stare.\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":54417277813011,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":54417277845779,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":54417277878547,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":54417277911315,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":54417277944083,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/Thayyam_4_Large_c7c5f3e6-1b53-4a4f-9c1e-8bd829acd8d2.jpg?v=1783791120"},{"product_id":"the-hornbills-war-cry-copy","title":"Yak from Kailash","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHigh in the Himalayas, where survival is earned, the Himalayan yak has stood beside mountain communities for centuries. Inspired by the landscapes surrounding Mount Kailash, this artwork reimagines the yak as a guardian of the highlands, calm, watchful, and unwavering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYak from Kailash is a tribute to quiet strength. Carry your identity like the yak, steady, fearless, and impossible to move.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eCrafted using premium Tatami-style embroidery, the design combines layered black fur with rich crimson, forest green, and gold detailing to create depth and presence. Finished with the embroidered Project Indus Tiger logo on the chest and the signature branded patch.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAcross India's highest mountains, strength has always belonged to those who endure. Yak of Kailash is a reminder that real power doesn't demand attention. It naturally commands it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":54417289642259,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":54417289675027,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":54417289707795,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":54417289740563,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"XXL","offer_id":54417289773331,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/Yak_4_Large_ae2f2f42-5d6a-44d8-8bae-bd3f639853f8.jpg?v=1783791120"}],"url":"https:\/\/project-indus.com\/collections\/best-seller.oembed","provider":"Project Indus","version":"1.0","type":"link"}