{"title":"Home page","description":null,"products":[{"product_id":"magar-of-sundarbans-black-embroidery-relaxed-fit-cotton-t-shirt","title":"Magar of Sundarbans","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDeep in the Sundarbans, where saltwater rivers meet tangled forests, lives the Magar, India’s oldest predator, unchanged for millennia. This artwork reimagines the Indian crocodile not in battle, but at ease. Seated atop a rock, playing the sitar, puffing a cigar. Majestic, unbothered, and utterly sovereign.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is India’s wild pride. \u003c\/span\u003e\u003cspan\u003eMagar of Sundarbans\u003c\/span\u003e\u003cspan\u003e is a tribute to the fierce individuality and unapologetic confidence that have long been part of India’s soul. In a world rushing to tame identity, this piece reminds you of the unapologetic nature of India’s might. Carry your identity like that of the Magar, bold, relaxed, and deeply rooted.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCreated using \u003c\/span\u003e\u003cspan\u003eTatami-style embroidery\u003c\/span\u003e\u003cspan\u003e, this piece brings the Magar to life with \u003c\/span\u003e\u003cspan\u003eover 2.25 lakh stitches\u003c\/span\u003e\u003cspan\u003e, capturing the power and poetry of a being at peace with its strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe front features the \u003c\/span\u003e\u003cspan\u003eembroidered Tiger face logo\u003c\/span\u003e\u003cspan\u003e of Project Indus on the chest. A \u003c\/span\u003e\u003cspan\u003ebranded cloth patch\u003c\/span\u003e\u003cspan\u003e on the bottom left subtly marks the house's signature.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom sitars to saltwater, from stillness to strength, this T-shirt weaves the story of an India that owns its power with grace. Wear it as a reminder: heritage isn’t quiet. It just doesn’t need to shout.\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51950578598163,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51950578630931,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51950578663699,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51950578696467,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51950578729235,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/ZHP_2704.jpg?v=1775944971"},{"product_id":"the-last-gaze-of-mayur-black-embroidery-relaxed-fit-cotton-t-shirt","title":"The Last Gaze of Mayur","description":"\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003e280 GSM | 100% Cotton French Terry | 1.4 Lakh Stitches\u003c\/strong\u003e\u003c\/h3\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e📏 Fit \u0026amp; Model Info\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eModel height: 6'2\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWearing size: XL\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eChest: 37\" | Waist: 30\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe fit is structured yet relaxed, designed to flow effortlessly with your style.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn the stillness of the Thar desert, a lone Indian peafowl gazes at the setting sun. But this beautiful moment carries a deeper truth. The national bird of India is slowly disappearing from its native home, the Thar, due to poaching, shrinking habitats, and rising climate stress.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe Last Gaze of Mayur\u003c\/span\u003e\u003cspan\u003e is more than embroidery. It's a reminder. A call to protect what is silently fading away.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe artwork on the back is crafted using \u003c\/span\u003e\u003cspan\u003eKashida\u003c\/span\u003e\u003cspan\u003e-inspired embroidery, a heritage technique from Kashmir known for its bold motifs and storytelling through thread. The artwork contains more than 1.4 lakh stitches. Every detail reflects the grace of the Mayur and the vast silence of the desert sky.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, the embroidered Project Indus Tiger face logo sits proudly on the chest. A branded cloth patch on the bottom left completes the piece with a subtle nod to identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear this T-shirt to spark a conversation. Let it speak for the Mayur and for the desert it calls home. Let fashion carry a cause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51950624702739,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51950624735507,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51950624768275,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51950624801043,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51950624833811,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/LGM_5.jpg?v=1750445316"},{"product_id":"traditional-feni-distillery-black-printed-relaxed-fit-cotton-t-shirt","title":"Traditional Feni Distillery","description":"\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003e280 GSM | 100% Cotton French Terry | Digital Print\u003c\/strong\u003e\u003c\/h3\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e📏 Fit \u0026amp; Model Info\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eModel height: 6'2\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWearing size: XL\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eChest: 37\" | Waist: 30\"\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA structured yet breathable fit, ideal for both relaxed and expressive styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis T-shirt celebrates one of India’s oldest, most unique forms of craftsmanship, traditional Feni making in Goa. The back artwork captures a local distiller at work, using time-honored fermentation techniques passed down through generations. It’s a tribute to the everyday artisans who keep India’s cultural practices alive. Quietly, skillfully, and with pride.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe back features a \u003c\/span\u003e\u003cspan\u003edigitally printed artwork\u003c\/span\u003e\u003cspan\u003e that showcases the traditional Feni distillery of Goa with vibrant detail. On the front, the \u003c\/span\u003e\u003cspan\u003eembroidered Tiger face logo\u003c\/span\u003e\u003cspan\u003e of Project Indus sits on the chest, and a \u003c\/span\u003e\u003cspan\u003ebranded cloth patch\u003c\/span\u003e\u003cspan\u003e is stitched on the bottom left for a refined finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis piece serves as a reminder that India’s heritage isn’t just about monuments; it lives in regional crafts, in local craftsmanship, and in traditions like Feni that continue to thrive from generation to generation without fading in the endless passage of time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51951762440467,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51951762473235,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51951762506003,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51951762538771,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51951762571539,"sku":"","price":5232.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/TFD_1.jpg?v=1750490654"},{"product_id":"nomad-of-jaisalmer-black-embroidery-relaxed-fit-cotton-t-shirt","title":"Nomad of Jaisalmer","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAcross the golden sands of Jaisalmer, generations have walked with the desert, not against it. This artwork captures an age-old sight: a nomad riding his camel under the open sky. But look closer, and it becomes something more.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e It’s a story of timeless culture. Of a man who doesn’t chase time. He carries it. \u003c\/span\u003e\u003cspan\u003eThe Nomad of Jaisalmer \u003c\/span\u003e\u003cspan\u003eis a tribute to the desert wisdom of India. Patient, grounded, timeless, and forever moving forward.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith \u003c\/span\u003e\u003cspan\u003e1.87 lakh stitches\u003c\/span\u003e\u003cspan\u003e, the embroidery blends two traditional techniques, \u003c\/span\u003e\u003cspan\u003eKashida\u003c\/span\u003e\u003cspan\u003e for the flowing nature-inspired motifs and \u003c\/span\u003e\u003cspan\u003eTatami\u003c\/span\u003e\u003cspan\u003e for rich, dense fills that give body to the camel and rider.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe chest bears the \u003c\/span\u003e\u003cspan\u003eembroidered Tiger face logo\u003c\/span\u003e\u003cspan\u003e of Project Indus, and a \u003c\/span\u003e\u003cspan\u003ebranded cloth patch\u003c\/span\u003e\u003cspan\u003e is stitched on the bottom left. Simple, proud, and unmistakably Indic.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndia’s strength has always lived in its timeless culture that adapts without forgetting, that moves without rushing. This T-shirt honours that spirit. Wear it as a reminder: tradition isn’t a destination. It’s a timeless journey\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":51951790981395,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":51951791014163,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":51951791046931,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":51951791079699,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":51951791112467,"sku":"","price":5232.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/NOJ_3.jpg?v=1775944993"}],"url":"https:\/\/project-indus.com\/collections\/frontpage.oembed","provider":"Project Indus","version":"1.0","type":"link"}