{"product_id":"bordoisila-comes-home-copy","title":"Hornbill's WarCry","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Nagaland, the hornbill carries a force far beyond the forest. With its powerful beak, bold colours and commanding presence, the bird became part of Naga visual memory — seen in stories, attire, festivals and symbols of pride.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts feathers carried even greater weight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn Nagaland, the hornbill tail feather, known as \u003c\/span\u003e\u003cspan\u003eOzümi\u003c\/span\u003e\u003cspan\u003e, has traditionally adorned the headgear of warriors. The headgear was earned through presence, courage and command. It marked the man who had proved himself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBefore he spoke, before the weapon moved, before the charge began — the feathers had already announced him.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHornbill's WarCry\u003c\/strong\u003e\u003cspan\u003e begins from that image: a warrior crowned in hornbill-inspired feathers, body lowered, weapon forward, ready to strike. The headgear rises above him like a battle crown, turning the bird’s force into human aggression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe warrior does not pose.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eHe charges.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is an Indic story in attack mode — born from the hills of Nagaland, carried through feathers, weapons, memory and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA story of the bird.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eA story of the man.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eA story that arrives with a war cry.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe T-shirt comes in white, allowing the embroidery colours to hit with full force.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, an embroidered hornbill sits on the left side of the chest. The bird is built in bright yellow, black, blue, green, cyan and red threads, giving it a sharp, alert and watchful presence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe back carries the full impact: a heavy full-back embroidery of a hornbill warrior in attack stance. His body is low, his weapon is driven forward, and his expression carries raw aggression. The feathered headgear explodes upward and backward, creating a cinematic sense of speed and impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe back artwork uses more than \u003c\/span\u003e\u003cspan\u003e2.3 lakh stitches\u003c\/span\u003e\u003cspan\u003e and 11 colours, building the warrior, weapon, feathers and ground impact through dense threadwork. On the left sleeve, \u003c\/span\u003e\u003cspan\u003eProject Indus\u003c\/span\u003e\u003cspan\u003e is embroidered in black thread, adding a clean brand signature to the white silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom the chest to the back to the sleeve, the piece builds like a reveal — first the bird, then the warrior, then the war-cry.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndic stories carry many forms of power. Some rise from hills, forests, oral memory, traditional attire, weapons, songs and the symbols a man carried on his body.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Hornbill's War Cry\u003c\/span\u003e\u003cspan\u003e brings that force into a modern form. Aggressive, rooted, cinematic and impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear it for the bird that became a symbol.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the feathers that had to be earned.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the man who charges before the world is ready.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLet the war cry rise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":54417262379283,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":54417262412051,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":54417262444819,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":54417262477587,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false},{"title":"XXL","offer_id":54417262510355,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/Warrior_4_Large_bdc9bf6e-b778-40db-849e-02319a100295.jpg?v=1783791121","url":"https:\/\/project-indus.com\/products\/bordoisila-comes-home-copy","provider":"Project Indus","version":"1.0","type":"link"}