{"product_id":"the-stare-of-theyyam","title":"Stare of Theyyam","description":"\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🧵 Behind the Design\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTheyyam is one of Keralam’s most intense ritual art forms. A charged performance built through face paint, costume, rhythm, movement and fire. It overwhelms the senses. It fills the space before a word is spoken.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the centre of Theyyam is the face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe stare is sharp. The expression is extreme. The colours are loud. The form is larger than life. Everything about it is designed to hold your attention and refuse softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Stare of Theyyam brings that same visual aggression into the language of Project Indus. The piece carries intensity, power and presence through a face that does not look away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProject Indus draws from that force. Rooted, aggressive, loud and impossible to ignore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is culture at full volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🎨 Design \u0026amp; Craft\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe artwork on the back is crafted using high-density embroidery, with more than 2 lakh stitches. The full-back design features a Theyyam-inspired face in black and gold, surrounded by a blazing red and yellow fire form. The circular ornaments, sharp detailing and flame-like structure create a visual impact that feels fierce, controlled and explosive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOn the front, a smaller embroidered Theyyam face sits on the left side of the chest. Rendered in black, white and red, it carries an even more confrontational expression with wide eyes, exposed teeth and a red tongue cutting through the design like a warning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA branded cloth patch is stitched on the sleeve, completing the piece with a Project Indus signature.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTogether, the front, back and sleeve details create wearable impact. A signal from the front, full force from the back.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 dir=\"ltr\" style=\"text-align: left;\"\u003e\u003cspan\u003e🌿 Why It Matters\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIndian stories can be fierce, theatrical and overwhelming. Some are built from fire, rhythm, colour and faces that stare straight through you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat is the side of India this piece carries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Stare of Theyyam channels one of Keralam’s most powerful visual traditions into the Project Indus world. Intense, fearless, rooted and unapologetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWear it for the stories that enter before you do.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the art that refuses to whisper.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eFor the stare that does not break.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFace the stare.\u003c\/span\u003e\u003c\/p\u003e","brand":"Project Indus","offers":[{"title":"S","offer_id":54417277813011,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":54417277845779,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":54417277878547,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":54417277911315,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":54417277944083,"sku":null,"price":3525.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/1744\/9747\/files\/Thayyam_4_Large_c7c5f3e6-1b53-4a4f-9c1e-8bd829acd8d2.jpg?v=1783791120","url":"https:\/\/project-indus.com\/products\/the-stare-of-theyyam","provider":"Project Indus","version":"1.0","type":"link"}